Management Team

William M. Alverson - Chairman and CEO. Mr. Alverson began his career as a financial advisor at American Express in 1989. He has spent the last fifteen years working in the financial services travel services industry. He has served as Chairman and CEO where he guided private companies through their first rounds of financing and public listings, and as Chairman and CEO overseeing management of 220 employees and over 44,000 sales agents nationwide. He has been active in financing and consulting to both private and public companies including Baby Genius, Inc. and freerealtime.com and has financed companies that have created over 500 million dollars in market capitalization.

Katherine West - Executive - Vice President and Director.  Ms. West has been the Officer and Director of the Company since the inception of Joystar, Inc. Additionally, Ms. West is responsible for the day to day management and supervision of customer service, human resources, accounting, budget, payroll and contracts. Ms. West began her career in the travel industry in 1989 with Thrifty Car Rental where she was responsible for the franchise's operations, reporting, forecasting, and accounting & tax preparation. From 1992 to 1996 she held the position of Senior Account Executive with Metromedia Communications, Inc.

Jay Borromei – Chief Technology Officer. Mr. Borromei brings over 20 years of experience to his role overseeing all of the technology needs of the Travelstar brands. Working as a consultant for the company since its inception, Mr. Borromei has been an integral part of the technology planning and implementation process leading to his appointment as CTO. Prior to joining the company, Mr. Borromei served as President for a successful independent technology consulting firm.

Jo Beemer – Senior Vice President of Travel Services.  Ms. Beemer brings more than 19 years of travel industry experience to her role, overseeing Joystar’s travel Agent Hosting and support services to our rapidly expanding sales force of experienced, home-based travel agents. Ms. Beemer’s management background and experience providing business and leisure travelers with exceptional service brings tremendous insight to Joystar’s global network of independent travel agents. Her industry experience includes Managing Partner of a Specialty Tour Company, Quality Control Manager for online travel channel, Corporate Travel Counselor and Supervisor responsible for over 75 reservation agents.

Aleic T Grant – Senior Vice President of Business Development. Mr Grant started his career in the travel industry GWV, a respected charter tour operator in 1987. Mr Grant is responsible for the negotiation and management of the company’s preferred supplier relationships as well as overseeing the day to day operations of membership service. Over the last 20 years, he has worked for several major tour wholesale companies such as Globetrotters and Travel Impressions. He has also led the start up of two online wholesale companies for Fairfield Resorts and Bedsonline. Through his career, Mr Grant has been actively involved in the development of sales and marketing, exclusively focused on travel agents that has resulted in over $100m dollars in sales.

Grete Bigert – Director, Commission Accounting.  Ms. Bigert is responsible for the Commission Accounting Department, ARC processing and Accounting development. She was born and raised in Stockholm, Sweden, where she also began her travel career as Director of Flights for international language travel company EF Education. She has held several Travel Operations positions in Europe and the United States.